Monday, September 29, 2008

McKinney Oktoberfest

IAF Beverage participated in the first ever Oktoberfest in McKinney, TX this past Saturday, Sept. 27. The event was a terrific success. Located in the newly renovated, historic McKinney Square, this German themed Oktoberfest was attended by an impressive crowd. IAF Beverage featured 6 different products and recorded healthy sales. The products, 100% fruit juice in various flavors were purchased by adults and children alike. This is the first festival that IAF Beverage participated in, but surely won't be the last.

For more info about the event go to: McKinney Oktoberfest 2008

Wednesday, September 24, 2008

IAF Beverage’s New CEO Hires Franchisees for Key Positions

IAF Beverage’s New CEO goes Right to Work Bringing in 3 Other Franchisees to Build the Company.

(DALLAS, TEXAS, USA – 2 September, 2008) IAF Beverage’s new CEO, JL Lamb, wasted no time in getting to work. He brought in Mike Zimmerman, a franchisee from Milburn, OK, to become National Sales Manager, Dean Smith, a master franchisee from Pflugerville, TX, to take over Franchise Sales and Scott Woodard a master franchisee from Mansfield, TX as VP of Sales.

“Looking at the current company and products, both already a strong combination, and seeing all the potential ahead, I felt we needed more outside help.” Said Mr. Lamb, CEO. “Having worked with theses gentlemen to help build their franchises, gave me a unique perspective of their skills. Their willingness and belief in IAF Beverage allowed them to understand our strategic vision and future. We are very pleased they have agreed to be part of the internal IAF Beverage team.”

The health and growth of the IAF Beverage network is the primary concern of the new team. Each member has been tasked with a portion of this plan based on their skills. Since the company is an innovator and leader in the development of frozen products for the education market, all the pieces are now in place to grow on a national level into the few remaining states not covered, or even on a global scale.

When asked to comment, Mr. Zimmerman said “It is a great chance to help improve the health of school age children by working with our existing, and growing network, of distributors. We have programs and products that have been very successful in my Franchise. Learning from this experience and using our success as a basis, we can help the IAF Beverage family grow.”

Dean Smith adds “the programs and products are terrific. Over the years I’ve been involved as a franchisee, seen the company refine their system and add new products to create a strong business offering. When JL asked, I jumped at the opportunity to get involved.”

ABOUT IAF BEVERAGE:
IAF Beverage is a leading provider of nutritious frozen products to schools and other venues. The 100% fruit juice, Tropicade® sports drink, Milkshakes and other fine products are available through our network of franchisees around the nation. IAF Beverage is the only company in the nation that has five products that substitute as a cup of vegetable or fruit and the government will pay for the children to include them in the school lunch program. IAF Beverage also offers franchise programs in areas where we currently don’t have our products available, providing complete training and support for both products and programs.

ABOUT MICHAEL ZIMMERMAN
Michael Zimmerman had his own distributorship with IAF Beverage, he has also served as a District Manager for The Oklahoman and manager for CFQ in Oklahoma. Prior to these he was the Projects and Facilities Manager and HACCP coordinator for Scott Pet Products in Tishomingo, OK and VP and Marketing Director for Louis Systems and Products in Edmond, OK.

ABOUT DEAN SMITH
Dean Smith was an early franchisee with IAF Beverage, signing on in 2005. He is President of the Dean Group-BBN Business brokers selling businesses, doing Business Valuations and Business consulting nationwide. A company he operates concurrently with his IAF Beverage responsibilities. Prior to these efforts, Mr. Smith retired from 27 years in the supermarket industry, he worked as VP of Merchandising for a large supermarket chain.

Tuesday, September 23, 2008

Owner of Tropical Beverage, the Top Franchisee in the IAF Beverage System, Becomes New CEO of the Parent Company.

(DALLAS, Texas – 25 August, 2008) IAF Beverage, leading food and beverage franchisor and the provider of high quality, fruit juice blends and milkshakes to schools and other venues is pleased to announce it has hired JL Lamb, the owner and operator of Tropical Beverage – the companies single largest franchise, as CEO. Tropical Beverage is the most prosperous franchise in the IAF Beverage system, from both a size and dollar perspective. Covering the North Texas region and servicing primarily schools, Mr. Lamb has successfully used the IAF Beverage system and products to create a thriving business. Starting out as a regular franchisee with 10 locations and the self-directed program, he was able to grow to more than 100 locations and prove that with a little knowledge, good programs, company support and diligence the IAF Beverage franchise is a great investment.

Mr. Lamb, a retired marketing executive, took on this new challenge to help other potential franchisees realize the success he has garnered through his association with IAF Beverage. He further has shown the business acumen and leadership skills that IAF Beverage’s ownership wants in the CEO position. Tropical Beverage will continue on with Mr. Lamb’s son, Gavin, at the helm of it’s operations.

"We felt that it was time for new leadership and a change in direction" said David Clawson, President, IAF Beverage, LP. “To get JL to come in and take over our operation was an excellent move for us. We were very pleased that he was willing to relinquish his position as an independent franchisee and take on the much more difficult task or running the entire corporate operation. We are expecting great things in the future.”

“After growing my franchise in to a strong business and putting the operations in to the sturdy hands of my son, I felt that stepping in to rework and build the IAF Beverage brand and network would be a great challenge” said. “We had already spent a lot of time and effort, as a franchisee, working with IAF Beverage to refine the programs and introduce new products. The company now has the best products and programs and is in a position to really see explosive growth.”

ABOUT IAF BEVERAGE:

IAF Beverage is a leading provider of frozen products to schools and other venues. The 100% fruit juice, Tropicade sports drink, Milkshakes and other fine products are available through our network of franchisees around the nation. IAF Beverage is the only company in the nation that has five products that substitute as a cup of vegetable or fruit and the government will pay for the children to include them in the school lunch program. IAF Beverage also offers franchise programs in areas where we currently don’t have our products available, providing complete training and support for both products and programs.

Learn more athttp://www.iafbeverage.com

ABOUT TROPICAL BEVERAGE:

JL & Gavin Lamb’s company Tropical Beverage operates in North Texas, servicing almost exclusively area schools and school districts. Starting from modest beginnings, it has grown to include more than 100 locations. “We are happy with the status of our business which generates about $400 per location per month. There is a market out there that will allow Tropical Beverage to grow bigger” forecasts Gavin Lamb. Under the guidance of JL and now Gavin, Tropical Beverage will continue to provide excellent service, product and growth in the years to come.

Monday, September 22, 2008

Welcome to the IAF Beverage Blog!

We created the IAF Beverage (www.iafbeverage.com) Blog to discuss the IAF Beverage Business and new developments within the IAF Beverage world.