Owner of Tropical Beverage, the Top Franchisee in the IAF Beverage System, Becomes New CEO of the Parent Company.

(DALLAS, Texas – 25 August, 2008) IAF Beverage, leading food and beverage franchisor and the provider of high quality, fruit juice blends and milkshakes to schools and other venues is pleased to announce it has hired JL Lamb, the owner and operator of Tropical Beverage – the companies single largest franchise, as CEO. Tropical Beverage is the most prosperous franchise in the IAF Beverage system, from both a size and dollar perspective. Covering the North Texas region and servicing primarily schools, Mr. Lamb has successfully used the IAF Beverage system and products to create a thriving business. Starting out as a regular franchisee with 10 locations and the self-directed program, he was able to grow to more than 100 locations and prove that with a little knowledge, good programs, company support and diligence the IAF Beverage franchise is a great investment.

Mr. Lamb, a retired marketing executive, took on this new challenge to help other potential franchisees realize the success he has garnered through his association with IAF Beverage. He further has shown the business acumen and leadership skills that IAF Beverage’s ownership wants in the CEO position. Tropical Beverage will continue on with Mr. Lamb’s son, Gavin, at the helm of it’s operations.

"We felt that it was time for new leadership and a change in direction" said David Clawson, President, IAF Beverage, LP. “To get JL to come in and take over our operation was an excellent move for us. We were very pleased that he was willing to relinquish his position as an independent franchisee and take on the much more difficult task or running the entire corporate operation. We are expecting great things in the future.”

“After growing my franchise in to a strong business and putting the operations in to the sturdy hands of my son, I felt that stepping in to rework and build the IAF Beverage brand and network would be a great challenge” said. “We had already spent a lot of time and effort, as a franchisee, working with IAF Beverage to refine the programs and introduce new products. The company now has the best products and programs and is in a position to really see explosive growth.”

ABOUT IAF BEVERAGE:

IAF Beverage is a leading provider of frozen products to schools and other venues. The 100% fruit juice, Tropicade sports drink, Milkshakes and other fine products are available through our network of franchisees around the nation. IAF Beverage is the only company in the nation that has five products that substitute as a cup of vegetable or fruit and the government will pay for the children to include them in the school lunch program. IAF Beverage also offers franchise programs in areas where we currently don’t have our products available, providing complete training and support for both products and programs.

Learn more athttp://www.iafbeverage.com

ABOUT TROPICAL BEVERAGE:

JL & Gavin Lamb’s company Tropical Beverage operates in North Texas, servicing almost exclusively area schools and school districts. Starting from modest beginnings, it has grown to include more than 100 locations. “We are happy with the status of our business which generates about $400 per location per month. There is a market out there that will allow Tropical Beverage to grow bigger” forecasts Gavin Lamb. Under the guidance of JL and now Gavin, Tropical Beverage will continue to provide excellent service, product and growth in the years to come.